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TORONTO REDIMIX GETS A FRESH LOOK
Tuesday, November 13, 2018
We’re excited to share that Toronto Redimix has undergone an entirely new look. Following the rebranding of our parent company, G&L, updating of the logo created almost 15 years has given Toronto Redimix a fresh new look.
Each of G&L’s sub-brands was assigned its own key brand colour, drawing upon the natural elements that inspire the products. Toronto Redimix is red, to ensure consistency and recognition. These colours help to easily identify the brand at a glance, and carve out a more distinct brand presence.
Furthering this was the creation of each sub-brand’s individual icon, based upon G&L’s legacy round logo, but modernized to convey each brand’s unique product offering. Toronto Redimix’s icon is made of oblong, ovulary circles representing the exposed aggregate found in concrete. The icons serve as another method to unify all brands under the G&L umbrella while creating a unique pattern distinct to each sub-brand. Our goal with this rebranding was to create something enduring that would appear contemporary today, yet be timeless enough to last throughout the next decade. We’re extremely happy with the result and look forward to rolling out our new look.